Digital Marketing
Spark interest, expand your reach, and meet your customers where they are.
We leverage digital marketing to build your brand, increase sales, and engage your audience. Our strategies are constantly ahead of the curve, scaling alongside the evolution of ever-changing platforms.
PPC | Paid Social | SEO
Find the Right Platform at the Right Moment
Reach audiences most like your existing customer base.
Whether your business goal is building brand awareness, growing a community, or driving conversions, we will design integrated, data-driven marketing campaigns to help you reach your exact goals. Using insights and continuous learnings from platform data, we put your brand in front of your target audience at the right place and the right time to deliver results.
Top of Mind, Bottom of Funnel
Get in front of high-intent customers with hyper-targeted campaigns and display ads.
We capture top-funnel traffic and transform it into bottom-funnel conversions through keyword optimization and leveraging intent.
Turning Intent into Measurable Growth
Audience-focused and goal-driven strategies.
We take a deep dive into your campaign objectives and your site visitors to understand and drive the traffic you need to reach your goals. By unlocking high-quality consumer intent, we fuel rapid and measurable growth through relevant and quality leads.
Each Social Media Platform is Unique
We understand that no two social media platforms are the same and our strategies accommodate each distinct one.
We help you meet your audience on the platform they live with the right ad at the right time and tap into the distinct advantages of each paid social platform. We merge creativity with data to successfully connect you with your customers.
Platform Tested; Brand Approved.
Find your platform fit.
Our approach identifies the perfect platform fit for your marketing goals, keeping your spending low and your returns high. We start small and grow fast, investing only in the paid social platform that connect with the right audiences and drive the results you want.
Discover Your Organic Marketing Niche
High-quality content designed for strategic search engine rankings
We identify niche and industry specific opportunities to improve your organic search result rankings, visibility, and traffic volume from multiple sources.
Frequently Asked Questions
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Leveraging a diverse mix of social networks helps you reach the unique user bases of each platform, giving you the opportunity to promote your product or service to millions of potential customers for a fraction of the price.
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At Collaboratory Experience, we utilize paid social as a key method for growth testing and iterating on a variation of content and visual design that prove to be the most impactful for our clients. Our expertise allows us to quickly and accurately identify the best mix of channels, audiences, messaging, and design that perform at every stage of the funnel.
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PPC (pay-per-click) execution requires a designated daily, weekly, and monthly budget, unlike search engine optimization (SEO). These ads often appear at the top of a SERP, and you only pay when users click on your ads. PPC channels are unique because they have commercial intent, meaning customers are more likely to purchase your product or service from these channels. At Collaboratory Experience, we develop holistic strategies that tap into the unique benefits of various channels.
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PPC costs have increased significantly due to competition increasing over time. Without proper campaign structure, keyword research, bid strategy, and high-quality landing pages, PPC campaigns are likely to cost more. Collaboratory Experience has deep channel expertise that can help unlock cost-effective and quick results even in the most saturated space. Partnering with us will ensure PPC campaigns are efficient and profitable.
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At Collaboratory Experience, we have over a decade of experience working with numerous industries and clients. We understand the full scale of a PPC strategy and treat it as a critical component of your digital marketing strategy. Our main deliverables include keyword research, ad copy, campaign management, reporting, and much more. Our strategies are based on key takeaways and learnings over the years, and we tailor our strategies to the unique needs of each client.
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SEO does not require significant upfront investment like other marketing channels, and the benefits, if done correctly, are substantial. Over 90% of web experiences start on search engines like Google and the first interaction between your business and potential customers will likely occur through a search engine. At Collaboratory Experience, we know building a solid foundation in SEO and investing in it can lead to long-term growth. We understand that initial interaction on search engines like Google also means exposure to a high-intent audience.
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SEO has evolved considerably over the years as search engine algorithms have become increasingly sophisticated. Trying to manipulate them with shortcuts like keyword stuffing will probably do more harm than good. At Collaboratory Experience, we not only create high-quality content, but we also keep up with algorithm changes and intelligently utilize AI tools that result in solid brand authority and growth.
Let’s Collaborate!
Let’s work together to build your brand, engage your audience, and increase your sales. Are you ready to build, grow, or scale your business?